Did you know that Google handles over 1 billion searches per DAY? Did you also know that 78% of all Americans research a product online before making a purchase?
Here are some more interesting facts:
- Google's global search market share is 85%
- Google.com's worldwide ranking is number 1
- Google Analytics is used on 57% of the top 10,000 websites
Knowing this information, did your answer change at all? Having an online presence is no longer an option in today's business world, it's a necessity and having a website is your first step. Most people focus in on the aesthetics, hey if it looks good it must function great, right? Unfortunately this is not always the case, you always need to focus on how functional and user friendly your website is. All to often we come across websites that are very flashy, busy and hard to navigate. At Instill Solutions we can provide you with a website that not only looks great, but works.
Having a clean, chic and easy to navigate website should be your first priority. This will give you a professional business image and make people want to learn more about your business that will convert into contacts. From there it's up to you to turn those contacts into customers. This should be the ultimate goal. The reason why you should have a website is to generate customers and grow your business, not to simply have an online presence. This is your money maker!
The things you should always focus on is how easy is it for someone to engage your business. Can they easily find your contact information? How much effort is it going to take on your customer's part to find your products? You should always have your contact information easily accessible right from your home page. In addition, your products and contact forms should never be more then one click away. This will generate results. There is nothing more frustrating then after finding the company you are looking for, to have to spend more time trying to find a way to contact them.
Another important thing to remember when building your website, you can't track what you don't measure. If you already have a website, do you know how many visitors you had last month? Do you know how long they viewed your website? What pages did they go to? How did they find you? What keywords did they use to get to you? Where are they from? If you can't answer all these questions then your website is lacking the proper analytics. For every website that Instill Solutions builds and hosts, we provide you with a very powerful analytics tool and will give you all those answers. The best part is, you can view them all yourself any time. No waiting on any reports from your website provider, you can log in anytime and view these statistics real time.
At Instill Solutions we will work with you hand-in-hand to design a fully custom website that not only looks great, but also functions. We will focus on a design that will convert you customers and generate income. Located in Waltham, MA we service all of New England and beyond. We can provide you an on-site free website evaluation and work with any type of business in the Boston area. Give us a call or send us an e-mail by visiting www.instillsolutions.com.
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