So you just spent a lot of money creating your website, it's functional, it looks great and it's exactly what you had in mind... so what now? You just sit back and wait for the traffic to come!
Well unfortunately it's not that simple. Just because you may have the best looking website doesn't mean anyone is going to see it. Did you know that as of March 10th, 2012 there are 101,781,010 registered .com domain names? So how is your website going to stand out from the rest and get on top of the search engines? We have the answer, search engine optimization!
There are several different ways people can get to your website: direct traffic, referrals and search engines. Direct traffic is when someone types your website directly into the browser. In other words, I would simply go into my browser (Internet Explorer, FireFox, Safari, Chrome, etc.) and type in "www.instillsolutions.com" if I was looking for Instill Solutions. There is only one problem with this. Not only does this person already know about your business, but they also have to know your website address as well.
The second way to they can get to your website is by referrals. A referral is when someone gets to your website by clicking a link on another website. Let's say your business is listed on yellowpages.com, someone finds you and then clicks on your website link, this constitutes as a referral. Referrals are great but you have to get your link listed there first in order for you to get any clicks.
The last, and most common way, that someone can get to your website is by using a search engine. If I'm looking for a Dentist, Tax Accountant, Car Dealer or any other business, I simply go into my favorite search engine and do a search.
So now for the big question, how do I get the most traffic to my website and utilize all the ways that people can find me? For direct traffic, there is no easy way to generate traffic and you would have to heavily rely on conventional forms of advertising which can become very costly and don't have a great return on investment.
Referrals on the other hand can generate you a much better return. Getting listed on relevant websites can be time consuming, but will be worth the time and effort driving relevant traffic to your website. Let's say you are a Car Dealer in Boston, Massachusetts. You would want to get listed on as many relevant websites as possible. A good example would be a car research website such as Edmunds.com or KellyBlueBook.com. If someone is on those websites researching a vehicle, it would well worth your time, effort, or even a financial investment to get listed. These customers are already researching your product so wouldn't you want them to find your business as opposed to the competition if they are ready to buy?
This brings us to our final focus, search engines. When building a website your ultimate goal should be to get to the top of search engines for relevant keywords. Unfortunately a lot of business owners and even "website companies" overlook the relevant keywords part. Let's use a dental office for this example. If you're ABC Dentist located in Boston, most people will focus on the keywords "ABC Dentist" or "ABC Dentist, Boston". This brings us back to the issue with direct traffic, the customer already knows you exist, knows your business, and is already looking for your specific company.
At Instill Solutions we will help you go above and beyond your current customer base and get you listed for relevant keywords. What do we mean by this? Well if you're ABC Dentist in Boston, MA wouldn't you want to show up when someone searches "Dentist in Boston, MA?" Or how about "Dental Implants," "Family dentist in Boston," "Cosmetic Dentistry," "Implants for Teeth" or "Dentist in Brookline?" Think outside the box. The way to accomplish these results is by properly optimizing every page on your website. Having proper Title and Description lines for every page, link building and content are just some of the ways to gain rank with Google, Yahoo and Bing. Not only do you want people to find you by all your services, you would also want to focus on different demographics. Are people willing to travel to you for your services? Then why are you just focusing on your specific town?
Remember, no matter how great your website is, it doesn't matter unless someone is there to see it! Give us a call or send us an e-mail by visiting www.instillsolutions.com.
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