Google is constantly changing the way that they index information and
present to you as the end user. The algorithms are constantly changing,
different weight is being placed on different criteria and with the new
Google+ and Google Web History. the organic search results just took a
whole other twist.
Have you ever heard of Google Web History? Well this new little
gadget from Google will actually effect Organic Search Results on your
personal computer. By default Google turns on Web History and tailors
your organic search results based on your browsing history.
Google+ is Google’s answer to Facebook. It incorporates a +1 (Similar
to a Facebook Like) feature that will effect your searches not only in
the Google+ section, but on Google.com.
These are both great introductions from Google, but unless you know
they exist and how it effects your organic search results, it could be
an SEO nightmare…
Lets say you work for Instill Solutions for a moment, a Boston SEO
Company. Every morning when you get to the office you start your browser
and you have www.instillsolutions.com set as your home page. You also have a Google+ Account and +1′d www.instillsolutions.com.
Then you decide to see how Instill Solutions is performing for various
organic search results. When you type in “Best Boston SEO Company” into
Google, your search results will NOT be the same as everyone else.
Since you have been to www.instillsolutions.com
many times and +1′d the page, you will see it a lot higher in the
organic listings then someone who just started their search for a Boston
SEO Company.
Knowing how Google displays results is very important. All too often
we come across small to mid-size business owners that think their
website is performing a lot better then it really is. So here is our
challenge for all you business owners out there, see how your website is
really performing.
The easiest way to do this is to install a new browser that you
currently don’t use. Most of us use either Internet Explorer, Firefox,
Safari or Google Chrome. Pick one on this list that you currently don’t
have and install it on your computer. Now that you have a new browser
installed with no search history, cookies and temp files, do your
search. These are the search results your potential new customer will
see starting out their internet search.
Now that you have this new browser on your computer, every time that
you go to check your Organic Search Results, reset the browser. This
will give you a clean slate and you can see what other potential
customers are seeing. This is why we install a new browser that you
normally won’t use, so you don’t lose all your search history, passwords
and temp documents.
Good luck and lets hope you’re website is showing up as high as you thought!
No comments:
Post a Comment